We were featured in one of our favorite magazines, MONOCLE.
Here below is the written online piece.
TOP OF THE SHOPS / VICOLO VIA MAMELI, MILAN
Past Masters
Vicolo is Italian for a small street or alleyway that is hidden away from the hubbub of a city centre – and that’s precisely the atmosphere that this shop in Porta Vittoria evokes. It’s the sort of place that invites discovery, whether you’re partial to dried flowers, table linens or home-made candles. Vicolo Via Mameli was started by Italian Nicola Pozzi and his American partner, Ryan Weimer (pictured below, on left with Pozzi). They first discussed the idea in 2019 but it took a year to get started. Pozzi quit his job as a fashion buyer to launch the project, while Weimer arrived from a background in art direction.
Image: Luigi Fiano
Image: Luigi Fiano
The shop is a gentle rebuff to Milan’s ubiquitous mid-century modern outlets. Here, the focus is on late-19th-century and early-20th-century antiques and goods that have a more rustic feel. The couple say that a major influence is the Shaker movement. “Modern doesn’t feel cosy and inviting to us,” says Weimer. “We like organic materials.” Pozzi says that the items in the shop have a “functional beauty”, meaning that they’re designed to be used rather than be simply decorative. “This has turned into a lifestyle for us,” says Pozzi of the shop. Milan is a little cosier for it too.
https://monocle.com/minute/2022/10/16/
vicoloviamameli.com