FEATURED IN HOUSE & GARDEN
Nicola Pozzi and Ryan Weimer’s charming farmhouse in Umbria that has inspired myriad creative ventures
Set amid the bucolic Umbrian landscape, the couple’s elegant turn-of-the-century farmhouse encouraged a more self-sufficient, intentional way of living – and became the foundation for their lifestyle label, Vicolo Via Mameli
By Clare Foster
Photography By Dean Hearne
10 August 2026
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V.VM Quilt - Colored Wheels - Single No. 1
Regular price €250,00 EURRegular priceUnit price / perSale price €250,00 EUR -
Woven Basket - Wavy Basket
Regular price €125,00 EURRegular priceUnit price / perSale price €125,00 EUR -
Antique Handwoven Basket - Round Flat Centerpiece
Regular price €85,00 EURRegular priceUnit price / perSale price €85,00 EUR -
Cottagecore Book
Regular price €55,95 EURRegular priceUnit price / perSale price €55,95 EUR -
V.VM White Check Linen Tablecloth With Fringe
Regular price From €180,00 EURRegular priceUnit price / perSale price From €180,00 EUR -
V.VM Duo-Tone Check Linen Napkin
Regular price €22,00 EURRegular priceUnit price / perSale price €22,00 EUR -
Footed Bowl Centerpiece by Cosi Tabellini
Regular price €410,00 EURRegular priceUnit price / perSale price €410,00 EUR -
Candleholder Prato Pewter - Cosi Tabellini
Regular price €92,00 EURRegular priceUnit price / perSale price €92,00 EUR -
Pewter Coffee Pot by Cosi Tabellini
Regular price €465,00 EURRegular priceUnit price / perSale price €465,00 EUR -
Daffodil Paperweight - Small
Regular price €45,00 EURRegular priceUnit price / perSale price €45,00 EUR -
Antique Round Cutting board
Regular price €250,00 EURRegular priceUnit price / perSale price €250,00 EUR -
Hand Painted Field Flowers Trattoria Dinner - Set of 6
Regular price €480,00 EURRegular priceUnit price / perSale price €480,00 EUR
‘This area is known as il cuore verde – the green heart of Italy,’ says Nicola Pozzi as we drive through the hills and valleys of Umbria to the small farmhouse he shares with his partner Ryan Weimer. Umbria is less touristy than neighbouring Tuscany and less dramatic perhaps, but somehow it seems more real. Fields of tobacco and sunflowers give way to hill towns surrounded by dense woodland. ‘Umbria is wilder than Tuscany,’ he says. ‘There is a real sense of discovery here – it makes you want to explore.’
Nicola and Ryan’s house is located deep into the region, in the Valtiberina, the Upper Tiber valley. This was described as a ‘magnificent natural amphitheatre’ by Pliny the Younger, when he visited the area as a retreat from Rome. The landscape and the light has long attracted artists to Umbria: it feels entirely fitting, therefore, that the couple’s home is the creative hub for their joint business, the homeware brand V.VM and Vicolo Via Mameli, their shops in Milan and Florence.
Velvet Tassels Cushion - Antique Moss
They found the house in November 2020, during lockdown, a month after opening their first shop. ‘Our entire business is inspired by nature, so it felt right to move out of Milan to a more rural area,’ says Ryan. ‘We loved Umbria and this was the first place we saw – we just fell in love.’ It’s not difficult to see why. The elegant stone house sits at the top of a slight hill overlooking a bucolic agricultural landscape and is backed by woodland. Meadows of wild chicory enfold the building, the blue blooms echoed in the painted wooden shutters and doors. Nicola, who swapped a stressful job as a fashion buyer for this rural life, has developed a passion for gardening, growing vegetables in raised beds and flowersfor cutting. He’s laid out a new garden below the house with clipped box and olive trees. It is an idyllic scene.
The house was built in 1901 by a local man as a dream home for his new bride. A long, tall house on three floors, it looks imposing but is compact inside – just one room wide. When the couple arrived, the property was neglected and rundown, but has been slowly and sensitively brought back to life using natural and reclaimed materials that feel in keeping with the place.
‘The bottom floor, where we have our kitchen and dining room, would have been for the animals,’ says Nicola, pointing to original wooden feeding troughs in the dining room that are now stacked with logs. The crude cement covering the stone walls has been chipped away, and where new dividing walls were needed, they’ve been textured cleverly to resemble lime-plastered stone. For the kitchen countertops, the couple found several slabs of rough-cut stone at the back of a plant nursery – perfect for the rustic look they wanted to create – and bought them for a bargain price. And in the first-floor sitting room, they have kept the original pipework visible and added an old sink discovered in an antique shop, now filled theatrically with pelargoniums.
The rooms are populated with carefully chosen antique or handmade pieces, each with a tale to tell. The quirky wooden bench in the kitchen, which is painted yellow and has unusual painted panels along the back, came from the nearby town of Città di Castello. ‘We like to think that the three panels are scenes of the Umbrian countryside,’ says Ryan. ‘We are always searching for these unique things for our home and the shop.’
In the main bedroom, the four-poster was a serendipitous find at the antiques market in Arezzo, painted in the same shade as the original colour of the walls. Everywhere there are objects and textiles that the couple have sourced for their shop. ‘We refuse to sell anything we wouldn’t want to have in our own home,’ says Nicola. On one side of the house is the double-height tobacco barn, formerly used to dry tobacco leaves and now a storage and display space for their products.
On the top floor of this small farmhouse is Ryan’s studio, where the windows can be thrown open to let the breeze run through. The walls are covered with Ryan’s own sketches and paintings, and the shelves are loaded with books, candles and experimental sculptures of mushrooms, seedheads and fruit. ‘Since moving to Umbria, I feel I have so much more time to draw and paint,’ he explains.
Having originally studied art and graphic design, Ryan was working as a creative director of Spring studios in Milan when he met Nicola: ‘My aunt and uncle had an antique shop in New York, so perhaps that’s what gave me the inclination to start the store.’ Whatever the motivation, once the idea was mentioned to Nicola, it soon became reality. ‘He makes things happen. I’d spend too much time weighing it all up,’ admits Ryan.
V.VM Check Linen Pillow Cover – 50cm x 50cm
Opened in October 2020, their shop in the Risorgimento district of Milan is a treasure trove of beautiful objects both old and new. Developing their own ranges of ceramictableware, loose-weave linen, quilts and naturally scented candles, they seek out local makers, such as the Milan-based textile artist Paola Devizzi and basket maker Julia Villamonte, and curate a range of antique pieces. ‘We love working with people who make beautiful things and it’s created friendships,’ says Ryan.
The name of the shop, Vicolo Via Mameli, was chosen with care. ‘Vicolo is a small alley in acityarea, taking you away from the main commercial area,’ says Ryan. ‘We wanted to be off the beaten track and to attract a certain type of person, so we chose a quiet residential area. We would like the experience to be all about curiosity and discovery.’ Their ethos is close to the Japanese concept ofwabi-sabi, in which the imperfections of age and nature are valued. ‘We want to offer people objects that look beautiful but can also be used, and things that will last a lifetime,’ adds Nicola. In May, they opened a second shop in Florence, in the equally well-chosen district of Oltrarno, where they are surrounded by antique shops.
Nicola and Ryan have found in each other a kindred spirit, sharing a love of art, nature and beautiful things, and by opening the stores, they have chosen to share their lifestyle. ‘Living here in Umbria has brought us back to something that feels very natural,’ says Ryan. ‘We have both reconnected with our childhoods – me growing up in the woods and Nicola in the mountains. And nature truly inspires everything we do.’
V.VM Collection: vicoloviamameli.com | @vicoloviamameli









